Join us on 18 October for wear it pink

October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease. Join in the cause to help women in need today.

Breast cancer is the most common cancer in American women, except for skin cancers. Currently 12% of women in the United States will be diagnosed with breast cancer sometime in her life.

Nearly half of all women 40 and older have dense breasts. Help us honor those at every step of the breast cancer journey by sharing the story of how you or someone you love has been affected by breast cancer. We will share these stories throughout the month of October on our social media channels to encourage others facing breast cancer.

There are about 1.38 million new cases and 458,000 deaths from breast cancer each year. Breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. In low- and middle-income countries the incidence has been rising up steadily in the last years due to increase in life expectancy, increase urbanization and adoption of western lifestyles.

Currently there is not sufficient knowledge on the causes of breast cancer, therefore, early detection of the disease remains the cornerstone of breast cancer control. When breast cancer is detected early, and if adequate diagnosis and treatment are available, there is a good chance that breast cancer can be cured. If detected late, however, curative treatment is often no longer an option. In such cases, palliative care to relief the suffering of patients and their families is needed.

Join us on 18 October for wear it pink

The majority of deaths (269,000) occur in low- and middle-income families, where most women with breast cancer are diagnosed in late stages due mainly to lack of awareness on early detection and barriers to health services. A situation that can be reverted if adequate public health programs are put in place.